What are the arguments for and against military intervention essays

What are the contentions for and against military mediation papers One of the most significant issues today in world governmental issues is the situation of Iraq. By and by the world is occupied with a discussion about whether to dispatch a war against Iraq. Different systems show up on the intrusion of Iraq with normality. The inquiry is whether the US will assault Iraq or not. The entire world is enthusiastically keen on this inquiry since an attack can prompt genuine ramifications for the US and worldwide economy just as the situation of the neighboring nations Turkey, Iran, Syria. Be that as it may, the most genuine concern is that a war with Iraq can prompt a Third World War. There are a few contention for military intercession in Iraq. It is said that for the most recent few years Iraq committed colossal exertion to remake its military powers and furnish them with weapons of mass obliteration. Anyway with utilizing weapons of mass obliteration he may succeed inciting Israel to react, maybe with atomic weapons releasing an Armageddon in the Middle East. This could be a genuine danger to the world harmony. Saddam Hussein is the supreme despot in Iraq. He won 100% of the decisions on the last races, which is totally inconceivable in an equitable society where a restriction exists. The Iraqi individuals live under his autocracy. He slaughtered Kurds with natural weapons and destroyed towns to the cold earth while putting down a resistance in Shiia. He threatens and brutalizes his own kin. He has propelled war on two of his neighbors. He consumed oil fields in Kuwait and discharged 60 million barrels of oil in the desert, with which he ruined 1500 km of the G ulf coast. He has forceful provincial aspirations just as he is heartlessness and eccentrics. It might sooner or later be insightful to expel him from power. Its little probability that anyone can haggle with him the main route is to give him a final offer as it was on account of the weapons controllers. Then again, there is little proof to indic ... <!

MGMT3010 Essay Example | Topics and Well Written Essays - 500 words

MGMT3010 - Essay Example The last level ensures that the strategies which are practically speaking are kept in such a way, that these advantage the association in total. The four levels inside the utilitarian specialists are critical at increasing a comprehension of the association and the various jobs that occur in the wake of changes and correction occurring every now and then. The advantages of the utilitarian specialists would as far as offering some benefit to the financial specialists, clients and representatives basically. Most definitely, this aides in encouraging and planning techniques which advantage the workers and in reality the association over the long haul. It makes the errands surprisingly simpler no ifs, ands or buts. The administration procures the profits under such quarters on the grounds that the procedures assume their noteworthy job at profiting the individuals on the loose. The vital accomplice attempts to coordinate the various divisions inside the business areas to ensure that ther e is a smooth operational system set up. The key accomplice interfaces up with the undertakings with the assets which are accessible available to them and ensure that all the peculiarities are dealt with no impediments. The key accomplice has consistently been a significant component of any association as its job is undoubted and there appear to be no issues which overwhelm their separate selves.

Is BPD Inherited

Is BPD Inherited BPD Print How to Reduce the Risk of Inherited Borderline Personality Disorder By Kristalyn Salters-Pedneault, PhD Kristalyn Salters-Pedneault, PhD, is a clinical psychologist and associate professor of psychology at Eastern Connecticut State University. Learn about our editorial policy Kristalyn Salters-Pedneault, PhD Updated on January 08, 2020 JGI/Jamie Grill/Blend Images/Getty Images More in BPD Diagnosis Treatment Living With BPD Related Conditions If you have BPD, your children most likely will not get borderline personality disorder. Its true that if you have BPD, your kids are at greater risk of having the condition themselves. But, there is also a good chance that they will not have it. And, there are things you can do to reduce their risk. Is BPD Inherited? There is research showing that borderline personality disorder runs in families.?? This is likely due to a number of factors. First, some part of BPD is due to genetics; if these are your biological kids and they have inherited a certain combination of genes from you, they may be more at risk to develop BPD. Second, the types of environments that can put children at risk of developing BPD also run in families. For example, someone who is maltreated as a child is at greater risk to develop BPD. That person is also at greater risk of having difficulty parenting. It is hard to be an effective parent when you are struggling with BPD symptoms, and it does not help if you did not have good parenting models yourself. There is nothing you can do about genetics. But if your kids live with you, there is a great deal you can do about environmental factors. And there is evidence that the environment has a very strong influence on whether or not people with the genes for BPD actually develop the disorder. How to Lower the Odds of Passing on BPD to Children The first thing that you can do is to get treatment for yourself. People who undergo an effective treatment for borderline personality disorder under the guidance of a mental health professional can improve significantly.?? Some people no longer meet the diagnostic criteria for BPD after they finish treatment. Having fewer symptoms means having more resources for effective parenting. Your doctor or therapist can help figure out an effective treatment path for you. Borderline Personality Disorder Discussion Guide Get our printable guide to help you ask the right questions at your next doctors appointment. Download PDF Once you are in treatment, you can also express your concerns about your children to your care provider, and ask them for help. Your provider can help you to evaluate your home environment and whether your symptoms could be affecting your parenting skills. Your therapist may even be able to refer you to programs that help people build skills to be more effective parents. People with borderline personality disorder can be very effective and nurturing parents, but because the symptoms of BPD can be very intense, for many people this does take some work.

Analysis Of Moby Dick - 1401 Words

A vengeful man, a native, and a man seeking enlightenment board a whaling vessel; this isn’t a joke, this is the United States of America throughout history and the members of the Pequod. Moby Dick is not just a tale about a whaling venture gone awry, it is a metaphor for what America was and is. The Pequod represents the country and government, while the 30 crew members (Melville 430; ch. 126) represents the United State citizens. This would have not been possible to consider in Melville’s time, but it is a true testament to literature being a living text. Melville wasn’t only writing about America in the 1800’s, he was writing about the natures of humanity, and the future of our society. The social hierarchy of the Pequod is explained†¦show more content†¦The hierarchy is still as follows: white men, more white men, minorities. The social hierarchy of the ship is strikingly similar to the social hierarchy of America in the late 1840’s int o the 1850’s. Ahab, a white male, was the captain over numerous immigrants, natives, and African Americans on this ship. Now, what he should have been doing was keeping the crew in mind when making decisions, but instead he was consumed and focused on overtaking the White Whale. To Abraham Lincoln this White Whale was preserving the Union. Lincoln had a moral problem with slavery, but he was also prepared to do anything to preserve the Union. He once said, â€Å"If I could save the Union without freeing any slave, I would do it; and if could save it by freeing all the slaves, I would do it,† (Save the Union). This is exactly how Ahab felt; Ahab was prepared for his entire crew to accompany him to â€Å"all the ends of the earth,† (Melville 100; ch. 27). Ahab was indifferent about the actual outcome of his crew as long as his goals were met, which is very similar to Lincoln’s view of slavery: as long as the goal is met, the citizens, or crew, doesn’ t matter. There is a more modern parallel from Captain Ahab to George W. Bush. Both were Commander in Chief, both had vengeance towards an unseen enemy, and both rallied the crew to fight against this enemy. Captain Ahab encouraged his crew to take down the white whaleShow MoreRelatedAnalysis Of The Book Moby Dick 1572 Words   |  7 PagesIndependent Reading Assignment: Moby Dick Throughout reading Herman Melville’s convoluted novel â€Å"Moby Dick†, you learn that there is and will always be a limit to the amount of knowledge someone can accumulate. This becomes more apparent when the narrator of the story, Ishmael, constantly attempts to understand the whale Moby Dick, but does so inadequately, even after making use of various systems of knowledge. Moby Dick is painted as a God in this epic novel, and much like the belief that the deity’sRead MoreMoby Dick Symbolism Analysis734 Words   |  3 PagesMoby Dick Symbolism Moby Dick by Herman Melville is full of many symbols foreshadowing doom, but the one that stood out to me was the Pequod. The Pequod is the whaling ship and it helps provide a symbol of doom or failure by a couple things: Ahab directs the ship in an unorthodox way and doesnt use it for it’s main intended purpose, the way that the boat is decorated and portrayed in the painting at the Spouter Inn makes it seem dark and gloomy, and the place that the name of the boat doesn’tRead MoreAnalysis Of Moby Dick By Herman Melville1276 Words   |  6 Pagesâ€Å"There is wisdom that is woe but there is a woe that is madness.†- Herman Melville. Moby-Dick is a novel that was written by Herman Melville, during the American Renaissance. Melville was an American novelist, short story writer, and a poet. Melville was influenced in his writing career by many people such as, William Shakespeare (Macbeth, Romeo and Juliet), Nathaniel Hawthorne (The Scarlett Letter, The House of Seven Gables), and Edgar Allen Poe (The Raven, The Fall of the House of Usher). He wasRead MoreAnalysis Of The Book Moby Dick Starts 949 Words   |  4 Pages As the story of Moby Dick starts, Ishmael our narrator immediately establishes a direct relationship with the reader through the famous line, â€Å"call me Ishmael.† And as the story begins to unfold, the opening chapters paint us an image of who Ishmael is: a stoic young man, full of sadness, and consumed by wanderlust. Yet this information only scratches the surface of who our character truly is and the question can still be asked, â€Å"Who really is this character that is asking us to refer to him byRead MoreCharacter Analysis Of Fedallah In Melvilles Moby Dick1315 Words   |  6 PagesFedallah is one of the most important characters in Melville’s Moby-Dick. Ahab’s characteristics that create his moral tragedy are represented by different characters in the novel. In Fedallah’s case, he represents the pure, demonic evil that exists in Ahab. At times he seems to be supernatural and a literal extension of Ahab’s innermost being. In Chapter 73 , while observing the right whales head, Fedallah’s shadow seems to blend in with Ahab’s, as if they are a single being (Melville 261). Read MoreAnalysis of Herman Melville ´s Moby Dick Essay821 Words   |  4 Pages Herman Melville, in his renowned novel Moby-Dick, presents the tale of the determined and insanely stubborn Captain Ahab as he leads his crew, the men of the Pequod, in revenge against the white whale. A crew mixed in age and origin, and a young, logical narrator named Ishmael sail with Ahab. Cut off from the rest of society, Ahab attempts to make justice for his personal loss of a leg to Moby Dick on a previous voyage, and fights against the injustice he perceived in the overwhelming forces thatRead MoreAnalysis Of The Book The Little Opposition Of The Night By Moby Dick 1532 Words   |  7 PagesStubb: Stubb is a man who loves to smoke his pipes and laugh in response to fear. His little opposition to going after Moby Dick shows how he believes in predestination and that all things in life are planned already, so he might as well make the most of them with a laugh and good smoke. This can be interpreted as a nervous reaction to what he knows will truly occur and the death that may ensue. He is afraid and the greater his fears become the more he smokes and frequently he laughs. This can beRead MoreMoby Dick By Herman Melville1098 Words   |  5 Pages Moby Dick by Herman Melville is a tale of many things, and has become perhaps one of the most widely known revenge stories ever told, wherein the mad Captain Ahab chases the titular white whale to the ends of the earth, willing to sacrifice everything for revenge. The novel is known for its extensive symbolism and abstract or open-ended meaning. Many people find different meanings in the story, and the debate over what certain elements mean has been a point of contention since the novel was publishedRead MoreCaptain Ahab And Ishmaels Visions Of Moby Dick1680 Words   |  7 PagesAhab’s and Ishmael’s conceptions of the eponymous Moby Dick and their quest to kill him are, in ways intellectual and emotional, similar, they diverge in that Ishmael’s conception of Moby Dick is organic and susceptible to revision, whereas Ahab’s is unchanging and linear. In order to compare and contrast Ahab and Ishmael’s visions of Moby Dick, it is necessary to understand each man’s vision of the quest. Captain Ahab’s understanding of Moby Dick is multifaceted, including conceptions both personalRead MoreReview Of Moby Dick 1071 Words   |  5 PagesThe Impact of Devices in Moby Dick 1) Device: Allusion Quote with context (step one): In the very first sentence of Moby Dick, Herman Melville introduces Ishmael as the sole narrator of the novel. He quickly reveals Ishmael’s intense desire to take part in a whaling voyage. However, Ishmael has trouble reconciling why he wants to do so; he explains, â€Å"I cannot tell why it was exactly that those stage managers, the fates, put me down for this shabby part of a whaling voyage...yet, now that I recall

What Is Edna Pontelliers Symbolism InThe Awakening

Page 1 of 3 ZOOM In Kate Chopin’s novel The Awakening, the main character, Edna Pontellier surrenders something extremely important: her life. She becomes very self-aware and secretly stands for women being independent from common gender roles and expectations, later realizing that society wants the exact opposite. This highlights several of Edna’s values, including her freedom, her art, and her sexuality.Throughout the novel, Edna Pontellier finds herself being held back because of her family. She is expected to devote all of her time and energy to her two children and husband. The audience should gather that Edna is very unhappy with her life as a mother and wife. In fact, Chopin uses symbolism to show just this. At the†¦show more content†¦She is expected to devote all of her time and energy to her two children and husband. The audience should gather that Edna is very unhappy with her life as a mother and wife. In fact, Chopin uses symbolism to show just this. At the beginni ng of the story, there is a caged parrot described as similar to Edna. The fact that the parrot is caged shows the readers how much like a prisoner Edna feels. The Awakening is set during a time in which women were only mothers and wives. After hitting a point of self-realization and coming to terms with what she actually wants, Edna begins to drift away from her family. The audience can assume that she actually does love her children and husband to a certain extent, because she doesn’t just completely abandon them.One of Edna’s forms of escape is her art. She spends much of her time creating her own paintings and illustrations, while avoiding some of her other, seemingly less important responsibilities—tending to the needs of her children. Edna finds a specific enjoyment and satisfaction in painting that she cannot seem to find anywhere else. In today’s society, creating art— whether it be visual or performing—can be seen as a coping mechan ism, or way for people to get their feelings and emotions out in a positive manner. The audience can see that this is how Edna is coping with her unhappiness and discontent. There are also times when her husband attempts to take this away from her and convince her that their

Technology in Satellite Internet Free Essays

string(52) " must be traveled for the signal to reach the user\." Technology is getting better each day. The Internet is one of the best, if not the best, technology that was invented on this century. Internet allows us to see the world that we have not seen. We will write a custom essay sample on Technology in Satellite Internet or any similar topic only for you Order Now Internet widens our knowledge on certain perspectives and information. Internet makes learning easier and more accessible as compared to the past century before it was invented. It allows us to see places that we cannot see physically. In short, it gave us the world of easier and more accessible pool of knowledge. Dial-up Internet access was the first innovation that was used to connect to the Internet. This type of Internet connectivity connects through the Internet using the customary telephone line. The telephone line is then connected to a modem, a device that needs to be attached on the computer to allow internet access. By configuring the computer to dial up a specific telephone number of an Internet Service Provider (ISP), Internet is already accessible. The next innovation used to connect through the Internet was the Digital Subscriber Line (DSL). This type of Internet connectivity was the widely used type of Internet connectivity on these days. Compared to a dial-up connection, DSL is faster as they are designed for use with high-speed DSL connections. Recently, another innovation in Internet connectivity was introduced to the market, the satellite Internet. Satellite Internet, from the name itself, connects to the Internet using satellite. The outgoing and the incoming data are sent and arrive at the computer through the satellite. Hardware that is needed to be installed on the computer to have this type of internet connection includes satellite dish antenna and a transceiver which works in the microwave portion of the radio spectrum. This type of Internet connection is recommended for residents and business establishments that do not have access on DSL or cable internet on their location. This research paper aims to take a closer look on the technology behind satellite Internet. What is satellite internet? Satellite Internet provides Internet through satellite. It is connected to a dish network subscriber service. The speed that satellite internet provides is just the same as those provided by other broadband technologies. However, not all locations have DSL or cable internet providers. Some rural areas lack DSL and cable internet service. Satellite Internet solves this problem for it can be connected anywhere as long as there is electricity to power a computer system. There are three types of services offered in satellite internet: (1) One-way multicast; (2) One-way with terrestrial return; and (3) Two-way satellite access. IP multicast-based data, audio, and video distribution are the usage of one-way multicast satellite Internet systems. This type of service is recommended for TV and radio contents as they need modest user interface. This happens because full interactivity is not possible for this type of service. FCC license is a requirement in the United States for the uplink station though there it is not needed for the users. Because of this, most Internet protocols does not work adequately on one-way access because a return channel is needed. By pushing to a local storage at end user sites, webpage can still be distributed on the Internet. Interface to the Public Switched Telephone Network for squawk box application is a system hardware component needed for this type of service. On the other hand, custom programming at the remote site is needed for the system software component. Filter, store, present a selection interface to, and display data are the tasks needed to be performed by the software at the remote site. While provision of access control, priority queue, sending, and summarizing of data are the tasks needed to be performed by the software at the Teleport. Used with a dial up access to the Internet, together with outbound data traveling with the use of a modem, one-way terrestrial return satellite Internet systems downloads are sent through satellite having the speed almost the same as those offered speed by other broadband Internet services. The transmitting station or the Teleport is needed component of system hardware. This transmitting station has two components: (1) Internet connection and (2) Satellite uplink. Minimum programming that can provide authentication and set Proxy server settings are needed by the remote sites, which is the system software component. Compared to a dial up modem, this type of satellite Internet service’s speed is faster and latency is higher. Speed of download is faster than dial-up modem but slower than terrestrial broadband methods. According to sattellitemaps. om, two-way satellite Internet sends data from remote sites via satellite to a hub, which then sends the data to the Internet. To avoid obstruction with other satellites, the satellite dish must be accurately positioned on each location. Obstruction with these systems can be caused by oscillators in various radar detectors. To adjust the amount of transmit power, each location is required to use power management. TDMA and S CPC are the two types of two-way satellite Internet. Internet speed for this type of service uncommonly exceeds one megabit per second and the latency can reach up to one second. Speed, in general, for satellite Internet can be two-megabits per second (Mbps) for downstream and one-megabit per second for upstream. On the other hand, a typical dial-up Internet connection speed reaches only 53 kilobits per second (Kbps). Therefore, satellite Internet is by far faster than a dial-up Internet connection. Though satellite Internet solves the problem of those who live in areas that do not have DSL or cable Internet services, it still has its drawback. It is generally expensive as compared to dial-up and DSL connection. High latency, which means signal delay, is another drawback of satellite Internet. A request for a webpage from a satellite Internet subscriber travels 22,300 miles to reach a satellite in a geostationary orbit. Another 22,300 miles is traveled by the signal upon reaching the geostationary orbit back to the earth. Lastly, another 22,300 miles must be traveled for the signal to reach the user. You read "Technology in Satellite Internet" in category "Papers" All in all, the total distance traveled by the information is 89,200 miles. The total distance is what the user is paying for this type of Internet connection. Average latency, on the other hand, is approximately 500-700 milliseconds. In short, latency cannot be avoided in satellite Internet. Thus, it is not recommended for some Internet activities such as multiplayer online gaming. In general, satellite Internet is by far faster than a dial-up connection but still slower as compared to other broadband technologies such as DSL and cable internet connection. How does satellite internet works? The Technology behind the Innovation The large satellite dish is the hub station. Its average diameter ranges from 6 meters to 32 meters. Receive gain is dependent on the size of the satellite dish. The large size of the satellite dish brings high receive gain and sensitivity. Transmit power is minimized through the large dish. The large size also brings high transmit gain at the same time minimizes the transmitter power at the hub. A router to interface to the external ISP network, DVP-IP encapsulator that will insert the IP data into a format of MPEG-2, DVB multiplexer, continuous modulator, timing clock, up-converter, and high power amplifier are the transmit Hub Common Equipment (HCE). Meanwhile, low noise amplifier, down-converter, timing and distribution of MF-TDMA demodulator unit and multiple MF-TDMA demodulator units for each inbound carrier to be received simultaneously are the components of receive HCE. Having high sensitivity is a requirement for the satellite uplink so it can function well in small dish transmits services. If the uplink beam coverage area is small, high sensitivity is easily achieved. Adequate high gain setting is also a need for the satellite transponder. This will be easily achieved but it should be specified fist before satellite construction begins. Through a remote control of a gain step attenuator, adjustment of the gain of satellite is possible. On the other hand, a lower gain setting is preferable for large dish services. Frequency bands for satellite internet can be any of the following: (A) C band 4/6 GHz; (B) Ku band 10-12/14 GHz; or (C) higher Ka band. Among all the customer terminals, a large outlink carrier from the hub is shared. It has a bit rate of 60 Mbits/s rate. It is also ETSI-compliant for modulation and FEC. Quadrature or 8 Phase Shift Keying (QPSK or 8-PSK) is the format of the outlink carrier. The following are the ways of transmitting digital data. For a particular bit rate, both need the approx and the same power from the satellite but 8-PSK concentrates the power into half the bandwidth (VSAT, 2005). 8-PSK becomes viable with dual satellite transponder bit rate capacity if there is a powerful satellite and maybe larger remote terminals. A series of symbols, where each symbol has four to eight possible states, form the carrier. Thus, each symbol conveys two to three binary bits per symbol. Forward error correction systems are used, which add extra bits to form a higher transmission bit rate, to attain an insignificant bit error rate for the information. A pragmatic Trellis type is the inner code together with the 8-PSK. MPEG-2 with DVB Multi-Protocol Encapsulation (DVB-MPE) format for IP data is the data stream format. The extra forward error correction bits, found at the customer receiver, are utilized to perceive errors and basically correct all of them. Another important component in satellite Internet is the Return Channel Satellite Terminals (RCST) outdoor unit (ODU). The following are its components: (1) Parabolic antenna reflector; (2) Feed; (3) Ortho-mode transducer; (4) Filters; and (5) Transmit/receive radio frequency modules. The received downlink from a satellite is normally collected by the reflector. It is better to have a bigger size of the reflector. Most dishes used are of offset front fed parabolic shape with the feed at the bottom on an arm (VSAT, 2005). Appearance of radio signal from the radio equipment until it reaches the air functions in the feed. To allocate power across the dish area is its primary function. It should also be considered that the position of the dish must be at the focus of the parabolic dish shape. Division of the two polarizations positioned at linear and right angles are performed by the Ortho-Mode Transducer (OMT). The function of the two polarities is for the other to transmit and the other to receive. To avoid the transmitter from obstructing the receiver, filters are inserted. It is also used to attach the transmitter and receiver. Up-converting of the signals to transmit frequencies and amplifying them before transmission is the function of transmit module. Powers are directly proportional to transmit bit rates. The higher the power, the greater is the transmit bit rates. If there is RCST-ODU, there is also Return Channel Satellite Terminal (RCST) Linkstar indoor unit, which is an integrated unit that has connections for two coax cables to the antenna and a CAT5 10/100 Base-T connection for an ethernet cable that is linked to the subscriber’s computing equipment. The received MPEG-2 stream is recovered from the outbound signal by an integrated circuit consisting of a DVB-S demodulator and de-multiplexer (VSAT, 2005). The outbound signal is demodulated by this logic. The IP packets that are aimed for precise customer terminal are recovered by the demux, which is then delivered to the external network via the ethernet interface. RCST is responsible in preparing the data into short packets or bursts that are conveyed according to a Time Division Multiple Access (TDMA) system. If you are interested in connecting your personal computer or a local area network, the least complex installation will involve a single computer that is connected with ethernet cable. The basic task is to set the IP address and subnet mask. On the other hand, local area network can be connected through the use of a local router. This will allow many computers on a local area network, cafe, and wireless LAN to be connected. Future Trends in Satellite Internet As we all know, satellite Internet is just a recent innovation for Internet connection. Thus, it still needs to be improved and developed further to allow more people to benefit from this innovation. In the near future, IP protocols are expected to improve at the same time compatible to SAT channel. Voice over IP is also a future trend for satellite internet. Since satellite Internet is costly these days, it is expected to have a lower cost specifically in storage devices in the near future. Traffic over satellites is one of the drawbacks of satellite Internet. However, it is an expected trend in the future to have a more advance hardware and software that will handle and improve traffic over satellites. New networks and traffic management systems is also expected. Innovation in antennas, switching, MMIC, and bandwidth use are expected to get better as satellite internet attracts more market share. Lastly, new satellite systems that use new frequencies such as Ka, V, and Optical systems are also expected to occur in the near future for satellite Internet. Companies Involved in Satellite Internet Teleglobe is one of the largest Internet backbone access providers to Latin America. Recently, it just closed the deal of providing satellite access to content located on Teleglobe’s global Internet backbone network to the University of Costa Rica. It is the leading provider of Internet backbone access services to carriers and ISPs all over Latin America. In addition to its services, it also provides access services for research and education networks throughout the world. Another satellite Internet provider is the Panamsat Corporation. It is included among the world’s top three satellite operators. It manages a global fleet of 30 satellites, which 23 of these satellites are owned by the company. It also supports the largest satellite-based business networks in United States. Its services benefits cable television systems, broadcast affiliates, direct-to-home operators, Internet service providers, and telecommunication companies. One of the global leaders in the market of broadband satellite networks and services is Hughes Network Systems. It provides its services to enterprises, governments, small businesses, and consumers. Globecomm Systems Inc. acquired all the shares of Netsat Express Inc. in June 2001 and decided to combine the services offered by both companies. This acquisition improved Globecomm’s position in the field of satellite-based communications and Internet solutions. Another satellite-based company is the Intelsat. It is the largest provider of fixed satellite services all over the world. These are just some of the companies using satellite for the services that they are offering to the market. Another provider of satellite Internet in Australia and other countries in Asia is Orion Satellite Broadband. Generally, Orion is a provider of wide-ranging telecommunications solutions. However, their primary focus is on developing innovations and approaches to some issues and challenges in communications that cannot be solve by conventional providers. Satellite Internet is one of their services to solve the problem of Internet accessibility. It is also developed and operated by HughesNet in the United States. Another provider of satellite Internet is the partnership of Zaksat and Fantastic Corporation. Zaksat is known as one of the leaders in satellite operator in Middle East countries. Fantastic Corporation is a Swiss-American company that focuses on software technology. The partnership of Zaksat and Fantastic Corporation aims to provide broadband multimedia services among businesses and household consumers in the Middle East, India, Asia, and Australia. In Australia and New Zealand, Netaccess Satellite is the leading provider of satellite Internet. It provides high-speed, business-grade Internet connection even on remote areas of the country. The satellite that they are using for their services, which is their own satellite Optus, covers 100% of countries Australia and New Zealand. The benefits that they are offering their consumers include lightning-fast broadband anywhere in the country, wider coverage of Internet access, ideal Internet access backup, trusted and quality performance, 24-hours customer support, and reporting tools. In countries Iraq, Afghanistan, Iran, Lebanon, Cyprus, Israel, Palestine, Jordan, Egypt, Saudi Arabia, Kuwait, United Arab Emirates, Qatar, Bahrain, Oman, Turkey, Georgia, Azerbaijan, Armenia, Syria, and Turkmenistan iDirect is the leading provider of two-way broadband Internet access. Their services can benefit private consumers, businesses, and institutions. Speed, performance, and flexibility is what they are offering to their services offer the market. There are others that are not mentioned here. These companies are proofs that satellite Internet can benefit and have a large share on the market of Internet providers. Regulatory Issues in Satellite Internet Just like in cable Internet, privacy and speed are the major drawbacks in satellite Internet. Another of its drawback is its susceptibility during bad weather conditions. Redefinition and recasting of 1934 Communications Act is shown in Telecommunications Act of 1996. Its primary goal is to address the emergence of competition in previously monopolistic markets. However, many still believe that the Telecommunications Act of 1996 is not enough to solve and address the issues of the continually changing telecommunications environment. Innovations and changes in the technology of telecommunications include the advancement of Internet in supplying data, voice, and video. Convergence in the telecommunications sector is also a factor that is considered for the need of revision of the act. Some of the issues that concerns broadband communications are as follows: (A) Traditional providers who enter new markets, which they do not hold any power; (B) Extent of existing regulations that should be imposed on new entrants while they compete for traditional providers in the same market; (C) Suitable regulatory framework that will be imposed in new and converging technologies which are not classified in the present framework. Broadband technologies are major considerations in the policy debate. Questions on whether the present regulations are enough to address the issues concerning competition and consumer benefits and satisfaction. Global Implications of Satellite Internet The primary implication of satellite Internet is its geographically advantage over other broadband providers. It solves the problem of Internet accessibility, especially in rural areas where there are no providers of DSL or cable Internet connection. Though innovations and technical advances are continuously arising in today’s world, there are still some who do not have the access to these technologies. Internet is one of the best innovations in today’s century. Though, there are still some who do not have access to it. This is where the function of satellite Internet comes in. It offers an alternative to many consumers. However, its price is generally expensive compared to other broadband providers. Other drawbacks include its delay in delivering of data and its susceptibility on bad weather. As compared to dial-up Internet connectivity, it is by far faster in terms of speed. However, when compared to other broadband technologies such as DSL or cable Internet, it offers just the same speed and other benefits with higher price. As a summary, satellite Internet provides an alternative Internet connection to many geographically challenged areas that do not have connection for DSL or cable Internet. It is not recommended for those who have broadband connections in their area for it has higher price and delay in relaying information especially on bad weather conditions. It diversified the market for consumers in terms of Internet connection. How to cite Technology in Satellite Internet, Essays

Case Study of British Airline Management †Myassignmenthelp.com

Question: Task 1 1.1. Explain the concept of strategy, state and explain vision, mission, goals, objectives and core competencies of British Airways. 1.2. Review the issues involved in strategic planning. 1.3. Explain strategic planning techniques that organisations can use, such as BCG growth-share matrix, and apply to British Airways. Task 2 2.1. Carry out an (internal) organizational audit of British Airways particularly considering strengths and weaknesses (using SWOT), organisational culture, and benchmarking (to determine current position and performance of BA relative to other companies in the industry). 2.2. Undertake an external environmental analysis of British Airways using PESTEL model (macro environment), identify opportunities and threats present in the external environment (using SWOT), and industry analysis (using Porters 5 Forces framework). 2.3. Using Stakeholder Mapping Technique undertake analysis of the British Airways stakeholders and explain the importance of undertaking stakeholder analysis. Task 3 3.1. Present and evaluate possible alternative future strategies of British Airways relating to substantive growth (horizontal and vertical integration, related and unrelated diversification), limited growth (do nothing, strategies described in Ansoffs Matrix market penetration, market development, product development) and retrenchment. 3.2. Select an appropriate future strategy for British Airways to pursue using Porters Generic Strategies. Task 4 4.1. Compare the roles and responsibilities of the managers and (project) team members in implementing strategy, relate to British Airways, evaluate on the example of any specific strategy (increasing the number of flights on Dubai service in the Middle East, or launching flights to Seoul in South Korea). 4.2. Evaluate what resources (financial, human resources, time, materials and equipment/technology) will be required to implement a new strategy for British Airways. 4.3. Discuss targets and timescales set to successfully realise a particular British Airways strategy, and use these targets and timescales for evaluation. Answer: Task 1 Solution 1.1 British Airline wanted to become the Global Airline of the world. The strategy involves the planning and implementation on the ground. BA have bought the multiple airlines to become the 2nd largest airline of Europe and 3Rd largest of the world. The airline has followed the path of inorganic growth by acquiring the other airlines (Carpenter and Hanssens, 1994). The strategy to build a company into a International Airline of choice if reflect in its vision, mission, objectives and goals of the company. The company has also built the core competencies in a long run to sustain and fulfil the objectives of the shareholders. Vision: The long term plan of the company to sustain in the business as a Global, premium and operate and focus only in the aviation business. This will result in making a large company in Aviation business. Mission: The mission are the benchmarks, the company want to achieve in the short term. The goal is set for the short term like cost cutting, increase profit achieve milestone by increase revenue. Goals: The goals are meant for achieving the vision of the company. The goals are like to become the airline of the choice, increase the operations, entering into the new geographies etc (Giapponi and Scheraga, 2010). Core competencies: The flexibility and strength of the company attained in the period of time by taking steps like merger and acquisition become the competence in the long run that help Airline to achieve the objective of the company. Solution 1.2 The issues that involved in the strategic planning is the implementation at the ground level, the acceptability of the new policies by the employees, accept the employees of the acquired company as the peers, the trade union negotiations etc. The strategy should be align to the common objectives of the company and the employees for instance the objective is to defeat the competition by reducing the cost, the cost can be reduced either by cutting the avoidable expenses like free food or by cutting the employee strength. Though the objective is same but there will be lot of problems and issues if staff strength is cut down ("Six Carrier Mutual Aid Pact": A New Concept of Management Strike Strategy in the Airline Industry, 1960). Solution 1.3 The BCG matrix is Cash cows, stars, question mark and Dogs. Dogs: The area of business where the investment required is very low/ Nil and the returns/ Cash flows are low but stable. The BA have edge in the London market and the cash flows are stable the company has already made the goodwill in the markets and reaping the benefits. The competition cant beat BA in this market Cash Cows: The Middle East market is the cash cow. It is emerging market and the hub for the airlines and connect to south east Asia. The investment will give high and stable returns for the company (Althonayan and Sharif, 2010). Stars: The stars is the US market. BA is 3rd largest airline company, first two are from the US. In US market the revenues are high, the investments are high due to competition and the client need to spend on the regular up gradation on services to keep competing and managing its share in the market. Question Mark: The question mark are the areas were the company is not making much of the profits. BA is focused in the long haul premium services but still operating within the Europe on short distance. It doesnt match to its vision and mission so therefore these operational areas to be closed down. Task 2 Solution 2.1 British Airways is centric to the employees, channel partners, customers centric, performance and excellence based. This make them a unique combination of the strengths that is gained over a process improvement and acquisition of other airlines. The diversity of the employees, the presence in the global cities, the flexibility of taking fast decisions, the economies of scale make them a airline of the choice of commuters (Brueckner et al., 2015). We will do the SWOT analysis point wise:- Strength: The multi culture, diversified, large operations, low cost achieved due to economies of scale, quick decisions to operate in Profit making geographies and focus approach in the airline business. Weakness: The big enough to move or reorient business, multi combination of trade unions, the aging staff of acquired companies, training problems to standardised the operations (Carpenter and Hanssens, 1994). Opportunities: The employees are the strength of the any service industry and the satisfied employee bring delight to the client by serving well. BA can use this strength to bring differentiation to the customer comfort and experience. The culture of equal opportunity to employees reduce the attrition and therefore cost of the company. The diversity and employee strength will help the BA to concentrate on the new potential geographies of business (Czipura and Jolly, 2007). Threats: The employee become the weakness when he joins the competition. There are routes which are not profitable and BA want to close operations on such routes and cut down the jobs. These people will join the competition and will become the threats, as they are trained, productive for the completion and therefore the cost will come down for competitor. Solution 2.2 PESTEL: The macro environment effect any business. The macro environment consist of political, environmental, social, technological, legal. Airline business is highly regulated by the respective governments. The ease of doing business makes business sustainable. The social acceptance is important because the staff, the partners comes from the society so brand value should be reflect confidence among the people. The business require advance use of technology. The aviation industry required lot of investments on advancements from the security and safety point of view. The legal system should be robust enough to provide the justice to the company in case of any loss happen. The BA should operate in such countries which can provide these bare minimum required security for running the operations (Digman, 1980). SWOT: The strength, weakness, opportunities and threats of the British airlines are as follows. The strength is the economies of scale and large operations with flights to 148 locations of the world. The weakness is the large workforce which is vulnerable due to reason of high cost. The threats is from the macro environment where the fuel prices are unstable and make the business unviable any day. The opportunities are in the new geographies where the business has no competition and make good profits (Diversification as an alternative growth strategy for the airline industry, 1982). Porters 5 Forces; The threat of the new entrants in the market, the loyalty to be built with the customers, the long-term agreement to be done with the corporates to avail the services so the competition have to wait for long run to sustain. The bargaining power of buyers is emerged due to competition, the building of competition to be avoided by business orientation techniques. The threats of substitute like on the short haul, trains, ferry should not take away BA business so the price should be such that replacement will not be effective. The suppliers like fuel, caterers should be dependent by making long term contracts and dependability to be decreased over the time. The alternative should be there to avoid strike like situations. Solution 2.3 The stake holders are the channel partners of the British airlines. It is one of the core competence of the BA, the stakeholders are customers, employees and vendors. The competence of the stakeholders increase the strength of the company, the company is global operating in different geographies and it became difficult for the central management team to control the overall operations and standardised them. The analysis is done to check the importance of the stake holder and win its confidence for the long term sustainability of the business (Gudmundsson and Rhoades, 2001). Task 3 Solution 3.1 Future strategy: The cost cutting is the alternative for the company to sustain its profits. The cost cutting will happen by forward and backward integration of the related and dependable business like caterer business we see that due to strike by them the company has incurred a huge loss. The dependability on them is huge so the backward integration of caterer services will give assurance of the quality and profits for the business. The substantial business growth will come by acquiring the related business and one of the vision of the company is to remain in the airline business only. The unrelated diversification to be avoided. The Ansoff Matrix suggests that market penetration should be done by segmentation of the clientele, the market development by campaigning and need of the services, and customised product development for the market. The British airline is facing the problem of the ageing employees (Leahy, Tretheway and Oum, 1994). The retrenchment policy to be adopted so tha t the more effective workforce will be involved for the growth of the company. Solution 3.2 The British airline is in the business of long haul premier airline. The long distance premium have virtually no competitor except the other airline. The long haul required the global operations and huge investments in the big planes. The diversified work force and multinational approach. The porters generic strategy suggests that the bargaining power of customers and suppliers to be avoided. The competition to be taken care of by having farsightedness. In the business, the competition can emerge form anywhere like bullet trains for the short haul distance, the Video conference that can make possible to avoid the air travel for business purpose. The most important is the challenge among the rivalry competition and the survival of fittest is true in this context. The BA is the 3rd largest airline for the world, the first two airline are operating in the same industry and on the same route the price war, service quality are the main factors to affect the sales or shift of sales to the other airline. The British airline needs to keep check on the cost and customer delight to sustain in business (Teodorovi, 1988). Task 4 Solution 4.1 The project management team is the execution/ implementation team. Their role is very important to understand the requirement and implement in line with the strategy of the company made by the managers. The delay in the execution will cost British airways the opportunity to earn the super normal profits (Shi and Yu, 2012). The Middle East is the hub and gateway to the south East Asia market. All the major airlines are operating on the route. BA wants to capture the market and want the project manager to increase the number of flights on the route in the shortest duration. The roles of the managers and implementation team are as follows: Managers will decide to outsource all the activities related to the caterer, the cleaning and service staff. The project team will do the assessment of the third parties, will check their execution abilities and past experience in the similar work basically the background scrutiny and implement the strategy of outsourcing the work (Ruefli, 1988). Managers will require the inputs from the project team on the technical grounds to go for the option of leased aircraft or to buy aircraft to increase the flights on the route. The project team give the feasibility study which will help in decision making to the managers. The idea is to make rational decision that can increase the profitability of the company. Solution 4.2 The British airline required the following resources to implement the new strategy to increase the operation in the new geography. Financial: The Company need to invest in the different vertical, channel partners for support of the airline business. The BA needs new aircraft to increase the number of flights. The company needs the bank loans, promoter funds or may be cash from the existing business to run the operations till it starts generating its own cash flows (Liasidou, 2013). Time: The timelines are the crucial parameter to make the profits in the new territory. The demand of the business is to start the operations in the defined timelines so that the competition will not take over and will make profits and built loyalty and goodwill with the customers. Materials: These are the important factors and its availability will make sue the sustainability of the business. The fuel for example is the most important, its source should be permanent, and otherwise the idle aircraft will become the liability for the British airlines. Equipment/ Technology: For the airline business the technology plays a important role form the safety and security point of view. The availability of the latest gadgets, equipments for the efficient working is the necessity. While entering into the new geography is the costly affair, the company is required to understand the business, cross culture, laws and other factors of those countries so initially the company spends huge amount in understanding the sources of availability of resources at cheap cost. Solution 4.3 The target and timeline for the strategy implementation is the key. The focus is to determine the prices/ fare of the journey, the procurement of the materials, the airport fees and strategy to keep the planes idle or moving or standby mode. The strategy implementation is key to the objectives of the company. The differentiation factors will come by adhering to the timelines. The increase in the number of flights on the route will take time as new planes need to be procure, the local staff needs to be hired and trained about company policy (Ruefli, 1988). The external agreement with the suppliers are required to be done. The timelines for these activity ad smoothen of the operations will take at least 6 month time. The strategy to be followed in interim: The ideal routes or less traffic routes to be cut down and shifted to this route. The employees of these routes are also put on deputation on these flights. The external consultants to be hired to fasten the work of procurement, vendor assessments. The analysis to be done basis the global strategy of the British airways. The British airways once sure about the business and cash flows through this standby mode operations, the company should invest in the permanent solutions. References "Six Carrier Mutual Aid Pact": A New Concept of Management Strike Strategy in the Airline Industry. (1960). Columbia Law Review, 60(2), p.205. Althonayan, A. and Sharif, A. (2010). Aligning business and technology strategy within the airline industry. IJBIS, 6(1), p.79. Brueckner, J., Lee, D., Picard, P. and Singer, E. (2015). Product Unbundling in the Travel Industry: The Economics of Airline Bag Fees. Journal of Economics Management Strategy, 24(3), pp.457-484. Carpenter, G. and Hanssens, D. (1994). Market expansion, cannibalization, and international airline pricing strategy. International Journal of Forecasting, 10(2), pp.313-326. Czipura, C. and Jolly, D. (2007). Global airline alliances: sparking profitability for a troubled industry. Journal of Business Strategy, 28(2), pp.57-64. Digman, L. (1980). A Decision Analysis of the Airline Coupon Strategy. Interfaces, 10(2), pp.97-101. Diversification as an alternative growth strategy for the airline industry. (1982). Transportation Research Part A: General, 16(5-6), pp.468-469. Giapponi, C. and Scheraga, C. (2010). National Culture and Competitive Strategy Disclosure in Global Airline Strategic Alliances. Journal of the Transportation Research Forum, 47(1). Gudmundsson, S. and Rhoades, D. (2001). Airline alliance survival analysis: typology, strategy and duration. Transport Policy, 8(3), pp.209-218. Leahy, A., Tretheway, M. and Oum, T. (1994). Airline Economics: Foundations for Strategy and Policy. Southern Economic Journal, 60(3), p.782. Liasidou, S. (2013). Decision-Making for Tourism Destinations: Airline Strategy Influences. Tourism Geographies, 15(3), pp.511-528. Ruefli, T. (1988). Ordinal performance measures for strategy and control: Application to the U.S. airline industry. Technovation, 8(1-3), pp.43-70. Shi, M. and Yu, W. (2012). Pricing Strategy and Corporate Bond Value. International Journal of Operations Research and Information Systems, 3(3), pp.40-52. Teodorovi, D. (1988). Strategy for the purchase of fuel on an airline network. Transportation Planning and Technology, 12(1), pp.39-44.

Why girls like pink color free essay sample

Generally it is believed that girls like pink color and boys prefer blue color over others. But if one closely examines this concept (or misconception!), one realizes that it is not true. It is not that girls are genetically programmed to like pink. Then why this mass belief that girls like pink? Actually all this is a market gimmick which has been so strongly reinforced on our mindsets through aggressive marketing of products that we have begun to belief that girls like pink and boys like blue. Think of the instances, when your friends and family members began to decorate the room of the baby girl in pink colors the moments she was born. Her cupboard was full of pink clothes and even her toiletries came packed in pink color. The poor girl actually stepped in a world where it was customized in a way that she was left with no choice but pink color. We will write a custom essay sample on Why girls like pink color or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Obviously she was made to believe that pink color symbolizes femininity, sophistication and beauty and being a girl she should be attributed with all these traits. Such stereotyping and conditioning makes girls believe that they have to like pink color. A recent research conducted by Time magazine shows that girls do not like pink color instinctively. The research rather suggested that all people irrespective of their gender like color blue. Of course the choice of shades varied among men and women. Women preferred more of reddish – purple shades of blue while boys preferred blue-green shades. The researchers have further mentioned that the difference in the choice of hues has their origin in gender specific tasks men and women have been doing since time immemorial. Men used to go out, hunt and earn bread for family while women used to go to jungle for hunting various fruits and vegetables for making meals of the family.

Best Private Schools in Texas

Best Private Schools in Texas Looking for the best private school in Texas for your child? Check out some of these top institutions in around the Dallas/Fort Worth area of the Lone Star State. Presented in alphabetical order, this list of college prep schools has been generated by considering several key assessment factors, including student and parent reviews on multiple sites, class sizes, college graduation and placement, as well as testing scores. Please contact each school directly for the most updated information about each institution listed. Cistercian Preparatory School Founded in 1962 by monks escaping communist Hungary,  Cistercian Preparatory School  is a Catholic school for boys in grades 5-12.   349 students enrolled6:1 student teacher ratio66% of faculty hold masters degrees and 13% hold doctoral degrees24% students of color20% of families receive financial aid The Episcopal School of Dallas Educating students from different faiths, The Episcopal School of Dallas is a strong co-ed college-prep school with students in pre-school through 12th grade. 1,150 students enrolled20% students of color28% Episcopalian students52% boys 48% girls$3.5 million awarded to students for financial aid20% of students receive financial assistance7:1 student teacher ratioAverage class size of 16 Greenhill School In Addison,  Greenhill School  is an independent co-ed PK-12 school whose mission is to encourage excellence and openness in learning. 1,292 students enrolledAverage class size of 16 (Preschool is 15)44% students of color61% of faculty hold advanced degrees15% of students receive financial aidMore than $5 million in financial aid available to qualified families The Hockaday School The Hockaday School  for girls in pre-kindergarten through 12th grade, and sends 100% of its graduates on to college. With a 9:1 student to teacher ratio, this school provides an educational experience that promotes success.   486 students enrolled74 boarding school students enrolled36% students of color16% of students receive financial aid Parish Episcopal School Parish Episcopal School is a pre-K through 12th co-ed school for students of all faiths. Parish graduated its first class of seniors in 2007. 1,100 students enrolled8:1 student teacher ratio in PK-K, 14:1 in grades 1 and 2, 17:1 in all other grades22% diversity23 faith backgrounds100% of graduates are accepted at four-year colleges and/or universities St. Marks School of Texas Dallas, Texas boasts a number of single-sex schools, including St. Marks School of Texas, a non-sectarian, college-preparatory independent day school for boys in grades 1-12. 865 students enrolled8:1 Student Teacher RatioAverage Class Size: 1571% of faculty with advanced degrees100% of seniors attend a 4-year college or universityAdmits 22% of applicants annually46% students of color$2,400,000 budget for financial aid awards to qualified families Trinity Valley School Trinity Valley School is a K-12, independent, coeducational, college-preparatory school that has remained committed to a broad liberal education in the arts and sciences, culminating in the knowledge, skills, and wisdom to enable our students to excel at an appropriate college or university.  Ã‚  Ã‚  Ã‚  Ã‚   970 students enrolled10:1 student to teacher ratioApproximately 20 students per class Ursuline Academy Ursuline Academy is a Catholic college-prep high school for girls in grades 9-12. The alma mater of philanthropist Melinda French Gates (who has given millions of dollars to the school to build a state-of-the-art science, math, and technology center), Ursuline Academy is also the oldest Dallas school in continuous operation. More than 800 girls enrolled30% students of colorMore than $1.2 million in financial assistance and merit scholarship awards given26% of students receive some form of financial assistance Yavneh Academy Founded in 1993 for Jewish students of all affiliations, Yavneh Academy is a modern Orthodox high school for girls and boys. 120 students enrolled3:1 student teacher ratioAverage class size of 10Less than 10% students of color Click here for a full list of​ Private Schools in Texas Article edited by  Stacy Jagodowski

WEEK 6 LEADERSHIP Essay Example | Topics and Well Written Essays - 500 words

WEEK 6 LEADERSHIP - Essay Example The goal is not to eliminate feelings from the decision-making process. The more the decision maker knows about the decision-making process, the more the intuition (Parker, & Begnaud, 2004). In most cases, great decision makers are great leaders. Leadership entails dealing with people and making decisions that affect the organization. If a leader is not a good decision maker, organizational progress may be hampered. i. Directive style: this involves decision makers with low ambiguity tolerance. The decision-making style is rational, efficient, and employs a logical way of thinking. The style focuses on the short-term and rushes in making decisions. ii. Analytic style: the style has higher ambiguity tolerance. It involves careful decision-making that is well informed. It includes a thorough assessment of the options. The style involves coping with challenging situations (Parker, & Begnaud, 2004). I mainly use the analytic decision-making style. Before making a decision, I try to understand all the issues in depth and conduct a thorough assessment of the available alternatives. I think that some decision-making styles are better suited for public safety leaders that for CEOs of large companies. The behavioral style is best suited for public safety leadership because it entails consideration of all the parties involved in the decision-making process. A Chief Executive Officer of a popular company needs to employ the analytic style to ensure that the process impacts on the organization even in the

Planning,Control, and Risk Research Paper Example | Topics and Well Written Essays - 1500 words

Planning,Control, and Risk - Research Paper Example In 2011, Steve Jobs unveiled the iCloud, which is an online storage for music, files, photos and software in place of MobileMe. The company is also looking forward to the environmental issues that emerge during the production process. Thus, the company has come up with the initiative of reducing the carbon emission during the production process. In spite of the rise in the revenue of the company over the years, the greenhouse gas emissions have reduced by 15.4% since 2008 in terms of per dollar revenue (Apple Inc., 2012). Rate of Return Apple Inc. is a US based company and, therefore, deals in the US dollar value. Internationally, dollar is considered to be the standard scale in understanding the present status of the market. Therefore, both local as well as parent currency returns for Apple Inc. would be in terms of the US dollar. If the company invests in developing countries where the market is huge, then the foreign direct investments made by the Apple Inc. will turn out to be fr uitful, as the exchange rates of foreign currencies with respect to US dollar are variable over the market. On taking a closer look we can observe that, as per the present US market, the rest of currencies of the countries in which Apple has invested are of a comparatively lesser valuation. Thus, a deviation occurs with the gross margin and the net sales of the company when computation is done in terms of other foreign currencies. As inflationary pressures are faced by the economy at large, it is quite normal that exchange rate fluctuations occur. So the risk of exchange fluctuations still remains even if the company makes majority of its investment in the US dollar. Since the company has generated a maximum return from Asia Pacific, there remains a probability that the foreign direct investment made in this region of the world will tend to bring about more returns for the company. The market of Asia Pacific still remains untapped in a lot of sectors which, if invested in, can gener ate profitable returns for the company. However, before investing in FDI’s, Apple Inc. needs to measure all the elements of the financial statement operating in functional currency. The company should also translate the current exchange rate from the functional currency to the reporting currency. Most importantly, the company should be able to assess the economic changes that are responsible for affecting the exchange rates over the net investment. The changes that are generally observed are on each item of assets and liability of the company over the years (FASB, 2012). Role of Accountants in Managerial planning process The accountant of an organization has a very important role in the operations of the company, based on which the managerial decisions are taken. In the process of accounting, the details of the most useful data related to the transaction of the business are recorded. If the accounting seems to have flaws, the decisions taken by the management may go against t he success of the company. However, if all the rules of financial recording of a company are taken into consideration in the accounting of the organization, the managerial decisions taken on its basis may turn out to be fruitful for the company. The most vital role of an accountant is maintaining the books of accounts for the future planning of the organiz

Product Services And Branding Strategy Essay

Product Services And Branding Strategy Essay The term marketing mix was coined in 1953 by Neil Borden in his American Marketing Association presidential address. However this was actually a reformulation of an earlier idea by his associate, James Culliton, who in 1948 described the role of the marketing manager as a mixer of ingredients, who sometimes follows recipes prepared by others, sometimes prepares his own recipe as he goes along, sometimes adapts a recipe from immediately available ingredients, and at other times invents new ingredients no one else has tried.[1] A prominent marketer, E. Jerome McCarthy, proposed a Four P classification in 1960, which has seen wide use. The Four Ps concept is explained in most marketing textbooks and classes. -Definition: Marketing mix is the combination of elements that you will use to market your product. There are four elements: Product, Place, Price and Promotion. They are called the four Ps of the marketing mix Product A tangible object or an intangible service that is mass produced or manufactured on a large scale with a specific volume of units. Intangible products are service based like the tourism industry the hotel industry or codes-based products like cellphone load and credits. Typical examples of a mass produced tangible object are the motor car and the disposable razor. A less obvious but ubiquitous mass produced service is a computer operating system. Packaging also needs to be taken into consideration. Every product is subject to a life-cycle including a growth phase followed by an eventual period of decline as the product approaches market saturation. To retain its competitiveness in the market, product differentiation is required and is one of the strategy to differentiate from its competitors Level 1: Core Product. What is the core benefit your product offers?. 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Brands have the power of instant sales, they convey a message of confidence, quality and reliability to their target market.In principles of marketing by philip Kotler and gary armstrong a brand is defined as a name, term, sign symbol or a combination of these, that identifies the marker or seller of the product. A brand must stand out and be recognizable, and should help the firm differentiate itself from its competitors. Brands have to be managed well, as some brands can be cash cows for organisations. In many organisations they are represented by brand managers, who have hugh resources to ensure their success within the market. A brand is a tool which is used by an organisation to differentiate itself from competitors. Ask yourself what is the value of a pair of Nike trainers without the brand or the logo? How does your perception change? Increasingly brand managers are becoming annoyed by  ¿Ã‚ ½copycat ¿Ã‚ ½ strategies being employed by supermarket food retail stores particular within the UK . Coca-Cola threatened legal action against UK retailer Sainsbury after introducing their Classic Cola, which displayed similar designs and fonts on their cans. Internet branding is now becoming an essential part of the branding strategy game. Recently within the UK banking industry we have seen the introduction of Internet banks such as cahoot.com and marbles.com the task by brand managers is to make sure that consumers understand that these brands are banks! The price is the amount a customer pays for the product. The business may increase or decrease the price of product if other stores have the same product pricing is one of the most important elements of the marketing mix. It is the only mix which generates a turnover for the organization. The remaining 3 ps are the varaible cost of the organisation. It costs to produce and design a product, it costs to distribute a product and it costs to promote a product. Pricing is diffiicult and must reflect supply and demand relationship. Pricing a product too high or too low could mean a loss of sales for the organisation. Pricing should take into consideration the following factors: 1.Fixed and variable costs. 2.Competition. 3.Company objectives 4.Proposed positioning strategies. 5.target group and willingness to pay. An organisation can adopt a number of pricing strategies among the following. 1.penetration price: Where the org sets a low price to increase sales and market share. 2.Skimming pricing: The org sets an initial high price and then slowly lowers the price to make the product available to a wider market. The objective is to skim profits of the market layer by layer. 3.Competition pricing: Setting a price in comparision with competitors.A firm has three options, price lower, price the same or price higher. 4.Product line pricing: Pricing different products within the same product range at different price points.The greater the features and benifits obtained the greater the consumer will pay. 5.Bundle pricing: the organisation bundles a group of products at a reduced price. 6.Psycological pricing: The seller will consider the psycology of the price and the positioning of the price within the market place. The seller with therefore charge 99p instead of  ¿Ã‚ ½1 or  ¿Ã‚ ½199 instead of  ¿Ã‚ ½200. 7.Premium pricing: The price set is high to reflect the exclusiveness of the product. 8.Optional pricing: The organisation sells optional extras along with the product to maximise its turnover. http://www.vodafone.com/etc/medialib/cr10/pdf.Par.17290.File.dat/vodafone_sustainability_report.pdf

war on drugs :: essays research papers

A News Analysis By Terence T. Gorski (5-28-01) Tom Cohen of the Associated Press reported on May 28, 2001 that Canada's drug control policy is slowly but clearly shifting toward decriminalizing marijuana. This Canadian political movement is in opposition to current trends in US drug law and could influence future direction of drug policy in the United States toward a public health addiction policy that focuses upon prevention and treatment and away from a criminal justice drug policy that focuses upon punishment as a deterrent. Canada has historically been more tolerant of marijuana than the United States and arrest statistics show the disparity in the two nation's approaches. The Canadian Center on Substance Abuse said about 25,000 people were arrested in Canada for simple possession of marijuana in 1999. The U.S. figure for that year under the ``zero tolerance'' policy of the U.S. Drug Enforcement Administration was 24 times higher, exceeding 600,000, says the National Organization for the Reform of Marijuana Laws in Washington. The U.S. population is about eight times that of Canada's. Justice Minister Anne McLellan says the issue should be studied, and a new Parliament committee on drug matters will look at decriminalization. Conservative Party leader Joe Clark is urging the elimination of criminal penalties for possessing a small amount of pot. ``It's unjust to see someone, because of one decision one night in their youth, carry the stigma - to be barred from studying medicine, law, architecture or other fields where a criminal record could present an obstacle,'' Clark said last week. The government has proposed expanding medicinal use of marijuana, and the Canadian Medical Association Journal recently supported full decriminalization. Canada's Supreme Court will consider a case this year that contends criminal charges for the personal use of marijuana violate constitutional rights. Making possession and use of small amounts of marijuana a civil offense - akin to a traffic fine- instead of a criminal violation would move Canadian policy closer to attitudes in The Netherlands and away from the United States, its neighbor and biggest trade partner. U.S. anti-drug activists are worried that legalization of marijuana in Canada could depress prices in the United States making marijuana more available. Legalization in Canada would also boost the arguments of American advocates for easing U.S. drug laws. Joseph A. Califano Jr., president of the National Center on Addiction and Substance Abuse at Columbia University, and a former U.S.

Fashion

She replaced the corset with lighter clothing that wasn't so restrictive. Throughout the years dresses kept getting shorter and the backs lower. â€Å"By 1 925 dresses were the shortest in history – an act of the devil, some thought. † Many people were so outraged that they passed laws in the states of Ohio and Utah that the hem length of ladies gowns had to be seven inches from the floor but these responses from mature adults simply increased young women's fondness for their short skirts and cosmetics. After all, what fun is it to rebel if nobody notices or cares? But what are some major reasons for this changes in women fashion?The first one is that after the war women continued to work outside their home, so the clothes had to be altered to allow for an ease of movement. Also with the lack of men due to the war, women began wearing more alluring clothing to attract a husband. The ratification of the 1 9th Amendment also played a major role as women soon began wearing loose pantsuits called ‘pajama suits', a direct result of the newly gained right to vote and the strong cries for further female empowerment. Probably, one of the first images that pops into your head when you hear the word 1 sass fashion is the Flapper which is the symbol of he roaring twenties.It embodied the decades modern fashion elements such as short sleek hair, a short shapeless dress, a flat chest, and exposed limbs. Flappers also had a reputation that added to their style as well; they smoked from long cigarette holders, applied makeup in public and danced to jazz with reckless abandonment of propriety. Men of this time wore suits, day suits, formal suits, all different kinds of suits. Along with their suits, they wore a hat according to their class in society: the upper class wore top hats, middle class wore a fedora, and the working class wore a flat cap or no cap at all.TO omelet their ensemble they wore black patent leather shoes or saddle shoes. As well as the c lassic suit, flannel, twill, knickerbockers, and sweaters were a more commonly seen casual wear among men of all ages, Then around 1925 â€Å"Oxford bags† were introduced to the public, after being worn as a kind of uniform for Oxford University students. This style grew and grew and before you knew all the young men were wearing them. As the decade progressed, the automobile increasingly became another definer of status and social class in America, both for young people and their parents. Henry Ford's Model T, which dominated the U. S. Reek until it went out of production in 1 927, gave middle-class and even lower-middle-class citizens affordable, reliable transportation. The quintessential expression of American energy and optimism in the 1 sass was the skyscraper, the great tower that aspired toward heaven and dominated the earth (rather, the urban streets) below. Fashion What is Fashion All About? What is it with fashion? It's something that we all deal with everyday. From birth to old age, the way we dress says something about each and every one of us. Even those people who say that fashion doesn't matter to them, still have to choose what they wear every day. Fashion says a lot about who we are and how we are feeling. One thing that is guaranteed is that fashion is always changing. We are always being subjected to new trends everywhere we look! Magazines, what the stars are wearing, movies and television, and people that we are in contact with on a daily basis may influence what is â€Å"hot† and what is â€Å"not†.A little known fact about fashion is that after the movie, Men In Black premiered, the sunglass company, Ray Ban, practically doubled its sales. Many people have a hand in the fashion trends of today, and we wonder who really does dictate fashion trends. Rock Musicians, TV Stars, and Supermodels are among the trendsetters. In today's society, political figures and royalty, such as Duchess Kate, are among those we watch to see what they are wearing. Princess Diana was also considered a fashion icon, what she wore and where she wore it was daily news.Even hundreds of years ago women would pour over fashion magazines for insight into the clothes that were trending at that time. King Louis XIV was a well known fashion connoisseur. His tastes ran toward the extreme from velvets and rich brocades, to handmade laces! The kind of clothes you wear reveal a lot about a person. Sometimes it reveals the â€Å"group† you are in. For instance in high school these groups have names like â€Å"Goth,† â€Å"skaters,† â€Å"popular,† and the â€Å"outsiders†. This is a stereotype, but it happens in high schools all over the country.If you were to look at a person you might be able to tell what his occupation as by the way he dressed. For instance, a person wearing a suit and tie might be a businessman, a person dressed all in white might be a painter, or a person with grungy clothes, piercing and tattoos might be a Goth or a pithead. The way we look at a person because of the way they might dress may influence whether we accept or reject them. This is part of the way society is today. The Why and How The fashion industry is a huge and booming business.There are millions of people involved in different aspects of the business, from buying and selling to production. Everyday millions of people design, produce, and transport clothing to stores all over the world. Advertising is a key element when it comes to dictating what is hot and what is not. We see ads for clothing everywhere. The ads are in magazines and newspapers, on television, billboards and even on buses! It is next to impossible to predict what is going to be in fashion at any one time. No one can say exactly why the mini skirt and high boots worn in the ass's became so popular, or how blue Scares becam e so popular is the U. S.Even the hip-hop style that originated n the Bronx made it to the Haute Couture big fashion shows of London and Rome! Fashion is a fickle thing and is the product of people wanting to look good and also conform to what is considered the norm in today's society. Noted International Fashion Editor, Cynthia Durian defines fashion as a state of mind, a spirit, an extension of one's self. I think that puts it into perspective. â€Å"The apparel oft proclaims the man. † -Shakespeare, Hamlet Many thanks to Courtney and to Cody McKee, who again was my revision buddy. They both made very helpful suggestions that allowed me to write a better essay. Fashion The changing dynamics of the fashion industry have forced retailers to desire low cost and flexibility in design, quality, and speed to market, key strategies to maintain a profitable position in the increasingly demanding market. This article reviews the literature on changes that have happened in the fashion apparel industry since the sass, highlighting the emergence of a concept of throwaway or fast fashion. It describes fast fashion from a supplier as well as a consumer's perspective, and draws attention to several potential research issues.Keywords: fast fashion; supplier; consumer; quick response; fashion season The fashion apparel industry has significantly evolved, particularly over the last 20 years, when the boundaries of the industry started to expand (Decline and Minima 999). The changing dynamics of the fashion industry since then, such as the fading of mass production, increase in number of fashion seasons, and modified structural characteristics in the supply chain hav e forced retailers to desire low cost and flexibility in design, quality, delivery and speed to market (Doyle, Moore, and Morgan 2006).In addition to speed to market and design, marketing and capital investment have also been identified as the driving forces of competitiveness in the fashion apparel industry (Sinai 2006). Franks (2000) suggested ‘sense and respond' as the key tracery to maintain a profitable position in the increasingly dynamic and demanding market. A key defining characteristic of rapid responsiveness and greater flexibility, in this context, is to maintain closer relationships between suppliers and buyers (Wheelwright and Clark 1992).Looking at the basic structure of the fashion industry until the late sass, traditionally fashion apparel retailers used their capability of forecasting consumer demand and fashion trends (known as ready-to-wear) long before the actual time of consumption in order to compete in the market (Coercing 2001). However, recent years h ave seen fashion retailers compete with others by ensuring speed to market with their ability to provide rapidly the fashion trends revealed by fashion shows and runways.According to Tapping (1999), such retailers could be credited with the adoption of ‘quick fashion' that is an outcome of an unplanned process on the reduced time gap between designing and consumption on a seasonal basis. *Corresponding author. Email: [email  protected] Du SINS 0959-3969 pant/less 1466-4402 online 2010 Taylor & Francis DOE 10. 1080/09593960903498300 towpath. Thenceforward corn 166 V. Bradshaw and A. FurthestToday's fashion market is highly competitive and the constant need to ‘refresh' product ranges meaner that there is an inevitable move by many retailers to extend the number of ‘seasons', that is, the frequency with which the entire merchandise within a store is changed. With the emergence of small collections of merchandise, fashion retailers are encouraging consumers to visit their stores more frequently with the idea of ‘Here Today, Gone Tomorrow. This indicates a shorter life cycle and higher profit margins from the sale of fast selling merchandise, skipping the markdown process altogether (Sydney 2008).In addition, desire to have variety and instant gratification with price mavens is motivating consumers to prefer retailers such as Ezra and H (National Post 2009). Several studies have examined various aspects of the buyer-supplier relationship with quick or fast fashion, such as the apparel design process relative to quick response (Formal and Venial 1996), the role of the supplier in fast moving fashion (Doyle, Moore, and Morgan 2006), buyer behavior (Bruce and Daly 2006), and financial performance (Hayes and Jones 2006).However, there appears to be a gap in the literature focusing on the overall concept f fast fashion' that has emerged in the fashion industry from a consumer perspective. Among numerous studies on fast fashion, only a few stud ies have focused on the consumer aspects that drive the changes in the fashion industry (for example, Barnes and Lea-Greenwood 2006). The purpose of this paper is to explore the changes that have occurred in the fashion apparel industry in the past two decades and attempt to understand how fast fashion emerged to the extent that it is today.Specifically, the study examines the changes in the fashion apparel industry leading to the evolution of throwaway or fast fashion'. A brief review of the literature serves to systematize and appraise the existing work. This study further attempts to align the research capabilities with market growth potential for fast fashion and proposes different venues for conducting research to acquire a better understanding of fast fashion as a consumer-driven approach, not only supplier-driven.Overview of the fashion apparel industry In the course of the last two decades, the fashion apparel industry across the globe has undergone profound transformation d ue to various changes in the business environment. To understand the areas for research n fast fashion for the future, it is important to consider how it has evolved. The following sections discuss the changes that have occurred in the fashion industry since the sass.Fading of mass production Until the mid sass, success in the fashion industry was based on low cost mass production of standardized styles that did not change frequently due to the design restrictions of the factories, such as Levies 501 Scares and a man's white shirt, although there were exceptional cases of rapid changing haute couture (Brooks 1979). Apparently, consumers during that time ere less sensitive toward style and fashion, and preferred basic apparel. Bailey and Etcher (1992) reported a sudden increase in the import of fashion oriented apparel for women as compared to the standardized apparel in the sass.The International Review of Retail, Distribution and Consumer Research 167 This reduced the demand for cl assic though simple apparel as consumers started becoming more fashion-conscious (Bailey 2001). For instance, the women's legwarmer industry introduced colors and textures to basic hosiery to coordinate with every outfit (Donnelley 1996). Unfortunately, this change in fashion oriented apparel undistributed to an increase in mark-downs in the market, which became necessary due to the failure to sell fashion apparel during the forecasted season (TOT 1987).This argument was further supported by Malone (1998, 1999) who provided evidence that mass production of fashion products was not a solution to gain profits in the fashion business. Fashion seasons As fashion is considered to be a temporary cyclical phenomena adopted by consumers for a particular time (Spoolers 1979), it becomes evident that the life cycle for fashion is quite small. Since the sass, a typical life yes for fashion apparel had four stages: introduction and adoption by fashion leaders; growth and increase in public acce ptance; mass conformity (maturation); and finally the decline and obsolescence of fashion.Also, the fashion calendar during this time was primarily based on the fabric exhibitions, fashion shows and trade fairs, that consisted of the basic pattern of Spring/Summer and Audiometer ranges which typically resulted in developing a seasonal range in one full year. However, towards the beginning of the sass, retailers started focusing on expanding their product range with updated products and faster responsiveness to the newness' of the fashion trends; and providing ‘refreshing' products instead of only cost efficiencies for manufacturing (Barnes and Lea-Greenwood 2006; Hines 2001; Hoffman 2007).In order to increase the variety of fashion apparel in the market, the concept of adding more phases to the existing seasons (that is, the period of time during which fashion products are sold) in a fashion calendar came into existence. The addition of 3 to 5 mid-seasons forced immense pressu re on suppliers to deliver fashion apparel in smaller batches with reduced lead time (Tyler, Heeled, and Bahamas 2006).For instance, Liz Collarbone developed six seasons instead of Just two (Bailey 2001). These changes to the number of mid-seasons arose partly from the changes in consumers' lifestyles and partly from the need to satisfy consumers' demand for fashion clothing for specific occasions. Structural characteristics Towards the late sass, the fashion apparel industry was dominated by several large retailers which increased the competition levels in the market (Barnes and Legendary 2006).In order to survive the competition, other fashion apparel retailers switched from product-driven to buyer-driven chains, developed alliances with suppliers in efferent markets, and promoted their distinctive brands (Tyler, Heeled, and Bahamas 2006). This resulted in an increase of profits from unique combinations of high-value research, design, sales and marketing that would allow them and the manufacturers to act strategically by linking with overseas factories (Grief 1999, 43).Tyler, Heeled, and Bahamas (2006) illustrated that the fashion apparel industry developed an infrastructure around the late sass with an emphasis on promoting responsiveness (quick response) through reduced lead times, along 168 with maintaining low costs. Hereafter, the phenomena of sourcing manufacturing ND processes in fashion apparel industry to offshore places with low labor costs became a trend, thereby resulting in a substantial cost advantage.Despite the merits of outsourcing, it led to significantly longer lead times, complicated supply chains due to geographic distances, inconsistency and variability in processes at both ends of the chain, and complex import/export procedures (Bristle, Squished, and Frito 2003; Bruce and Daly 2006). In fact, the idea of cost savings through outsourcing manufacturing to low wage nations became deceptive as the savings sometimes were significantly low compared with the cost of obsolescence, forced mark-downs, and inventory carrying costs (Christopher, Lawson, and Peck 2004).Tyler, Heeled, and Bahamas (2006) highlighted product development as the weakness for the longer lead times to deliver fashion apparel to point-of-sale to consumers. As further explained, they illustrated that all the key players in a supply chain (that is, fashion and textile designer, retail buyer and manufacturers) worked in sequence in order to contribute their role, resulting in excessive costs, lack of effective communication and reworks due to inaccurate product developments.Furthermore, instead of translating the trends into the market quickly, fashion retailers failed to sell the merchandise during the appropriate season, adversely impacting the profits (Frito, May, and Straighten 1995). Not surprisingly, the situation became worse due to the rapid changing lifestyles and consumers' choices for fashion and clothing in the market. All these shortcoming s forced the industry toward restructuring in order to improve their operational performance (Tapping 2006).Some of the examples of restructuring that emerged around the sass include Just-in-time techniques and quick a response tit shorter lead times. For example, the number of fashion apparel retailers in the USA that started implementing a quick response (CRY) strategy grew from 60% to 72% from 1994 to 1995 Cones 1995). In recent years, these changes in the fashion apparel industry in the USA in terms of outsourcing manufacturing to low wage countries and demand-driven flexible supply chains have shown that quick responsiveness is possible even in the presence of long physical distances.Fast fashion Fashion is defined as an expression that is widely accepted by a group of people over time and as been characterized by several marketing factors such as low predictability, high impulse purchase, shorter life cycle, and high volatility of market demand (Fernier and Sparks 1998). Thus, in order to be profitable in the industry, fashion apparel retailers need to take the ‘speed to market' approach to capitalize on fashion that is not in the stores of their competitors.It has been further emphasized that market responsiveness and agility through rapid incorporation of consumer preferences into the design process in product development increases the profit margins for retailers (Christopher, Lawson, and Peck 2004). Looking at history, fashion runways and fashion shows were the biggest inspiration for the fashion industry. Along with this, these trend shows were primarily restricted to designers, buyers and other fashion managers.However from 1999 onwards, fashion shows and catwalks became a public phenomenon, where photographs of the recent fashion shows could be seen in magazines and on the web leading to demystification of the fashion process (Sydney 2008). As a result, fashion- 169 conscious consumers were exposed to exclusive designs and styles inspired fr om runways. Retailers such as Ezra, H, Mango, New Look, and Top Shop were adopting such designs rapidly to attract consumers and introduce interpretations of the runway designs to the stores in a minimum of three to five weeks (Barnes and Lea-Greenwood 2006).Drawing on the foundations of quick responsiveness, the fashion apparel industry shifted from forecasting future trends to using real-time data to understand the needs and desires of the consumers Jackson 2001). The inability to accurately forecast or predict future trends (Christopher, Lawson, and Peck 2004) or failure to quickly imitate and produce fashion apparel as seen on runways (Richardson 1996) can lead to risk associated with longer lead times and once failure to attract facetiousness's consumers.Using real-time data can eliminate this possible risk. United Kingdom retailers The UK fashion industry has been widely acknowledged to have initiated this unique strategy in the fashion industry (Barnes and Lea-Greenwood 2006) . Since its beginning, the fashion apparel industry has been characterized by high levels of dominance by large retailers in the I-J with inflexible supply chains (Hines and Bruce 2001). Around the sass, apparel manufacturers and retailers, primarily from the I-J witnessed price pressure from the strong players in the market.In order to stay in competition, I-J retailers such as New Look and George shifted sourcing of merchandise to the Far East for a low cost advantage. In doing so, supply chains became more complex due to extensive geographical distance, thereby forcing these retailers to introduce practices such as just-in-time TIT), computer integrated manufacturing (COM), total quality management (TTS) in manufacturing along with emphasis on shorter supply lines and quick response in the market (Bruce, Daly, and Towers 2004).As an outcome, retailers in the I-J started providing increased variety and fashionably to their customers, peeping in mind the low cost of the merchandise . In addition, they also added mid- season purchasing to their previous two-season calendars, resulting in providing high fashion at a low price throwaway market'. Since then the throwaway market' (now called fast fashion) has become a trend or norm (Tokomak, Wrigley, and Guzzling 2008). In sum, the concentrated UK fashion † market resulted in street fashion as an attempt to gain a competitive edge along with market share through speed to market (Bristle and Breather 1998).The following sections provide supplier and consumer perspectives in regard to fast fashion. Fast fashion from the supplier perspective Apparel markets have become more varied and faster-changing in the present retail environment. The development of new, quick fashion appears symptomatic of the transition from a production-driven to a market-driven approach in the fashion apparel industry. Retailers have started realizing that flexibility and rapid responsiveness to the market are the areas that are most imp ortant in today's market.During the past two decades, the fashion apparel industry has received increased attention in the context of buyer-supplier relationships, and quick espouse and 170 supply chain management to gain a competitive edge in the market (Crew and Davenport 1991; Frito, May, and Straighten 1995; Shoal, Perry, and Pratt 1998; Perry and Shoal 2000). In academic study, fast fashion has been researched from the perspective of a business model with a quick response strategy to reduce production times (Bailey 2001).Literature on fast fashion reflects association with pressure on lead-time reduction in an organization and coordination with various players in the supply chain (Barnes and Lea-Greenwood 2006; Weenies 1999). The obsolete long- eying cycles for many fashion retailers has forced them to improve responsiveness in reduced time, resulting in an introduction of several practices in the fashion industry that describe shorter, more flexible supply chains such as quick response (Fernier and Gamma 2004), Just-in-time (Bruce, Daly, and Towers 2004) and agile supply chains (Bruce, Daly, and Towers 2004; Christopher, Lawson, and Peck 2004).In order to improve efficiency in the demand-driven market, these practices have often been related to vertical integration focusing on collaboration, information sharing and rust between entities in a supply chain (Bristle, Squished, and Frito 2003). In addition, improvements in communication between retailers and producers through technology such as computer-designing (CAD) and electronic data interchange (DEED') have contributed to shortening lead times (Bruce, Daly, and Towers 2004).Fast fashion from a consumer perspective Consumers are becoming more demanding and fashion savvy which is forcing fashion retailers to provide the right product at the right time in the market – in other words, provide quick (fast) fashion (The Economist 2005). As the consumer market is fragmented in terms of consumption patt erns, fast fashion is gaining in importance among consumers. With such developments, researchers should identify the full spectrum of consumer behavior towards fast fashion.The literature on fast fashion highlights various aspects of supply chain management, supported by supply chain theory to improve the business model of fashion retailers. It is worth noting that not many studies have addressed fast fashion as a consumer-driven approach, leaving this an under- researched area. Information and trends are moving around the globe at erroneous speeds, resulting in consumers' ability to have more options and thus shop more often (Hoffman 2007).Changes in lifestyle due to coloratura factors and a need for uniqueness forces fashion retailers to renew merchandise constantly to deal with the growing competition in the market (Spoolers and Burns 1994). The constant, varying demands by consumers has impacted the process of forecasting and product planning shifting; towards replicating famous designs and styles from fashion magazines and fashion shows in small quantities more frequently (Christopher, Lawson, and Peck 2004). The perception of throwaway fashion varies mongo different generations.For example, young people of the population that constitute Generation Y would prefer a higher number of low-quality, cheap and fashionable clothes as compared to baby boomers, who would prefer to purchase fewer number of higher quality clothes (Crew and Davenport 1992). From conservative consumers' perspective, fast fashion is viewed as a Waste' because rather than buying one high quality item to satisfy a wardrobe need, consumers buy multiples that are lower quality and then throw old merchandise away as quickly as they bring in new ones (Sydney 2008).In 171 agreement with Barnes and Lea-Greenwood (2006) and based on different perspectives of consumers toward fast fashion mentioned in this study, it is apparent that fast fashion is a consumer-driven approach, in addition to a su pplier-driven approach. Future research related to fast fashion Review of existing research on different aspects of fast fashion indicates that the past 20 years have seen substantial progress in knowledge generation about the topic, as evidenced by the increasing number of Journal publications over time and the variety of topics addressed, though these are mostly restricted to the supply chain domain.Literature n fast fashion implies that rapid responsiveness techniques such as Just-in time, quick response, and agile supply chains can be valuable to the fashion industry because such techniques can create a competitive edge in the market (see, for example, Bruce, Daly, and Towers 2004; Christopher, Lawson, and Peck 2004; Frito, May, and Straighten 1995; Shoal, Perry, and Pratt 1998).However, minimal evidence addresses consumer behavior towards fashion that is quickly changing (see, for example, Barnes and Lea-Greenwood 2006). By knowing how and to what extent rapid changing fashion affects consumers' purchase behavior and satisfaction levels, tillers can develop strategies that can lead to improved profitability. The phenomenon of fast fashion has been extensively discussed in the fashion press.However, the existing academic literature on fast fashion is somewhat limited and calls for additional research on aspects such as factors that motivate consumers' purchase intention such as exclusivity, price-consciousness, hoarding merchandise for future use, consumers' perceived risk due to trade-off between quality and price, consumer expectation and satisfaction after the consumption process, and consumers' efficiency in terms of cost-benefit analysis.The dramatic change in the fashion apparel industry, coupled with environmental concerns giving rise to conscious consumers in terms of fair trade, the green market and organic clothing, implies that researchers will need to broaden, redesign and align their research to match the fashion markets in the twenty-first ce ntury. Further research can also examine the pricing strategy used for fast fashion apparel along with analysis of consumers' willingness to pay more for environmentally friendly and sustainable fast fashion apparel (for example, organic and green cotton apparel used by Ezra and H&M) (see Ethical Style 2009).Currently, little is reported in the literature regarding the segmentation of consumers based on the acceptance of fast fashion. Therefore, it is important to conduct research to analyses the acceptance of fast fashion across different consumer segments. Another area of research interest could be to see whether consumers perceive fast fashion brands as counterfeit due to lower price and quality offered by the retailers. Also, it will be worth understanding how consumers differentiate value retailing and fast fashion retailing as both aim to offer lower prices.Conclusion Fast fashion is a concept that will continue to affect the assign apparel industry over the next decade and wi ll have a direct effect on the way consumers purchase and react to trends. Although continued research relative to the supply-side of fast fashion is important, emphasis should be placed on examining consumers' 172 perception of fast fashion. Empirical understanding of consumer characteristics and their motivation to make purchase decisions for throwaway fashion can help retailers in developing effective marketing strategies to perform more effectively in the market. References Bailey Fashion Throughout this essay, a thorough analysis will be made in relation to specific research on cultures of work in a particular work place. The workplace that will be focused on throughout this essay is a ladies fashion boutique. The main argument will focus on discourses of management throughout the concepts of what is considered as work in the retail sector, how the working environment is managed throughout the fashion industry, commitment in the workplace and relationship of teamwork.All these aspects of work will be tied in together to form a research based argument in relation to the fashion boutique. In order to produce a contextual remark of the notion of work, research will be based on primary research from an interview with the manager of the ladies fashion boutique and observations of the boutique. Throughout the use of the interviewing being incorporated into this essay, theoretical concepts and scholarly articles will be used to back up the focus on discourses of management within the perspective of what is considered as work in the work place.Due to ethical reasons, I will be making reference to the manager of the boutique by the name of Anna. In reference to the notion of work within the ladies fashion boutique, before focusing n that, firstly a brief overview about the company, the workplace and what it provides to customers and the fashion industry. The ladies fashion company offers a diverse range of fashion clothing and accessories for contemporary Australian woman. The wide clothing range caters for women that are 25 years of age and up as well as offering sizes ranged from 8 to 16 to suit their individual needs.The retail sector has become a significant focus throughout the fashion industry and the way work is structured around it. Work within the retail industry needs to be efficient in order to create a successful irking environment for both employees and customers. According to the United States Department of Labor, in their book on work, in relation to the retail sector, they claim that â€Å"whether selling shoes, computer equipment, or automobiles, retail salesperson assist customers in finding what they are looking for.They also try to increase the sales by describing a product's features, demonstrating its uses, and promoting its value† (2011, p. 543). Alternatively, in the case of this ladies fashion boutique, Anna and her team focus on forming a successful customer base and sell customers clothing in order to suit their needs. Within retail, the customer is always a significant factor. In order to meet the customer's requirements, the notion of work by the employee needs to be efficient within the workplace in the way they sell and promote the particular product.For instance; if an employee is selling a white linen dress from the fashion boutique to a customer, then in order to successfully sell that dress, they would need to ensure it is the correct size and style that suits that particular customer. How ever, this is why the discourse of work within retail is important as it becomes a process of service in work. Similarly, Erickson article focuses on the concept of ‘dance of service', as he refers to the concept of it by using the example of a restaurant.In his article, he mentions that â€Å"imagine the restaurant like a stage; the line between back and front is demarcated not by a curtain but rather the place where kitchen tile turns into dining room carpet† (2004, p. 77). In relation to the ladies fashion boutique, their act of service works in a similar motion. Interviewee, Anna was asked what their workplace was like at the boutique, she spooned by saying; â€Å"the physical space I work for is open plan and it is visible to the public. I work indoors and the store is based in a shopping centre surrounded by glass windows.We have one computer at work which is used by all the team† (2011, Personal Interview). In reference to the response of the workplace in the fashion boutique, alternatively in relation to Erickson notion of ‘dance of service', the workplace is held in a substantial open plan area and the employees work freely in order to move around to serve the customers, followed by processing the sale through the computer system. Ultimately, this notion of what is considered as work and how the working environment is managed also ties in with the notion of commitment within the workplace.Commitment is an important factor of work which needs to be taken into consideration not only in the retail sector but within every working sector through various Jobs. In relation to the main argument of this essay in relation to cultures of work, commitment becomes a common theme of discourse throughout the culture of work within the fashion boutique, both in a theoretical framework and primary research taken from the manager of the boutique. To draw on primary research, the interviewee was asked about her role in the boutique and general working requirements.She responded; â€Å"The work I do at the moment is in a managerial position at a fashion retail boutique, I work for a successful Australian manufacturer and retail company. The hours I work are 40 hours full time work a week and my hours do not change, however my working days do change. I have worked for the same employer for 8 years and I thoroughly enjoy the workplace that I work in and I am consistently committed to my work† (2011, Personal Interview). In addition to this,Meyer and Allen in their book about commitment in the workplace claim that â€Å"the view that commitment is a psychological state that (a) characterizes the employee's relationship with the organization, and (b) has implications for the decision to continue membership in the organization (1997, p. 1 1). Consequently, it is important to recognize that commitment in the workplace is essential. If you are going to work in a particular workplace, in relation to this essay; a ladies fa shion boutique, then you need to ensure that you are committed to that work and what work is required of you o fill your daily Job requirements.Evidently, when interviewee Anna was asked about the commitment towards the workplace, she responded by saying; â€Å"l work as a team, which I thoroughly enjoy. However, as I work in a fashion retail store, I need to wear the clothes that we sell in the store. In relation to commitment in our workplace, all team members are committed and the relationship that we have is important, of which is; honesty, reliability and friendliness† (2011, Personal Interview).All these aspects that are addressed are reiterated through Meyer and Allen's representation f commitment being labeled as three different components of which are: â€Å"affective, continuance and normative† (1997, p. 1 1). Through this, within the workplace it is important to understand that if you are commitment to your work then you belong within that particular organiz ation. To break down these three different components in relation to the fashion boutique, this can be discussed through my observations of the workplace.In relation to the affective component, this referred to the way the employees felt within the workplace and their involvement within the workplace environment (Meyer and Allen, 1997, p. 1). In relation to this, throughout the observations, employees at the ladies fashion boutique were committed and enthusiastic in assisting customers with their needs for fashion clothing (2011, Personal Observations). Similarly, as for the continuance component of commitment, this involves the cost within the workplace (Meyer and Allen, 1997, p. 1 1).In reference to this, from the observations, the employees involved were not showing any sign of leaving the workplace. The employee's commitment within the fashion boutique workplace was purely based on assisting the customers in buying and trying on loathes, daily paperwork involved within the Job a nd re – stocking of clothes out on the floor. Within the workplace there did not show to be any sign of employees working only for the factor of money, it was there passion for the Job and satisfying the customer's needs (2011, Personal Observations).Alternatively, the notion of normative commitment refers to the responsibility and requirements that are displayed from the employees in order to stay within the organization (Meyer and Allen, 1997, p. 1 1). In particular, it is referred to as the high level of responsibility that s required from both the manager and their employees. If the level of normative commitment is evidently high throughout the employees and the workplace then employees of the fashion boutique will feel the need to remain within the workplace.Overall, in conjunction with all three of these components of commitment, it displays a thorough view on how commitment becomes an important factor within not only the fashion industry but also in any other workplace . Alternatively, within the workplace, alongside what is considered as work and the commitment of employees towards the workplace, teamwork is a significant factor hat falls under the concept of discourse of management within the working environment.When working in an organization, in this case a fashion boutique, employees working together as a team in order to fulfill budget requirements as well as their customer service throughout the Job, this leads to creating a successful business and workplace environment. Interviewee, Anna was asked how her team worked within the fashion boutique. She responded by saying; â€Å"l mainly work with women and I work very closely with a great team, with each and every team member with different strengths towards the workplace† (2011, Personal Interview).Similarly, through this, Managing in his book about effective team work claims that â€Å"working as a team has definite advantages for you as an employee, for your company, and you're yo ur customers. Most people have to learn new interpersonal and process skills to become involved, fully effective and contributing team members (1994, p. 2). In saying this, from Anna's previous response in relation to how her team work within the boutique, I order to fulfill their goals, constant assistance is evident amongst all employees and they all help each other in the workplace to develop a safe, comfortable and successful environment.Similarly, this leads to building a workplace of high morale. Ultimately, Brace's article discusses the trust and respect that manager's need to display towards their employees in order to ensure that there is unique performance by employees and a high employee morale continuously shown (2002, p. 10). Alternatively, within a workplace environment, if employers and their employees do not work well together in order to fulfill daily sales requirements, then conflict amongst employees could arise which could lead to employee resignation. Hence, eff ective teamwork in the workplace leads to a successful company within the detail fashion industry.In reference to teamwork amongst the workplace, an additional quality aspect that ties in with the notion of team work is Job satisfaction amongst employees. According to Specter, â€Å"Job satisfaction is simply how people feel about their Jobs and different aspects of their Jobs. It is the extent to which people like (satisfaction) or dislike (dissatisfaction) their Jobs† (1997, p. 2). In relation to the fashion boutique, it has become evident from the responses of the interview that Anna is sufficiently happy and enjoying her Job as well as her employees.The way she works with her employees builds an efficient morale within the workplace. The manager's interaction towards fellow employees needs to be successful in a way to form a relationship bond with one another in the workplace. Throughout the notion of Job satisfaction, when working in either a fashion boutique or another particular workplace, attending work on a daily basis, you need to make sure that you feel satisfied about your Job and the people you are working with.For instance; when selling a garment to a customer, you use your retail skills to communicate with the customer in order to sell her a garment. If the customer is satisfied and buys that particular garment then you as an employee will feel that your Job has been satisfied which will encourage you to work even better in the workplace. Ultimately, in relation to Job satisfaction, interviewee Anna answers her thoughts about it within her workplace.She says; â€Å"In the years I have worked at this fashion boutique, myself and my employees have always been satisfied in the work we do and the acknowledgment we get from customer feedback is very positive. When we also sell over an average budget, we receive bonuses which we feel satisfied that we are working efficiently in the oracle† (2011, Personal Interview). In particular, this ties in with Specter's view of job satisfaction, where the employees in the fashion boutique are highly content with their Jobs. In relation to Anna's response to bonuses, they are a satisfying work incentive within the workplace.For instance; when an employee sells over the required average sale budget, they may receive an incentive of a voucher to use towards garments within the store. It is a way of not only ensuring the employees are satisfied but that the employees feel that they are presenting successful takings for the company on a daily basis. Overall, a significant claim that McDowell makes in relation to this is the way â€Å"work itself is as much about the cultural production of employees as about the material production of goods and services† (2002, p. 06). In relation to the fashion boutique, employees would work together to produce the skills and knowledge required to sell the fashion and accessories to consumers. In conclusion, throughout this essay, it has be come evident that there are various discourses of management within the workplace environment. Specifically, in relation the Ladies Fashion Clothing Boutique being the main case study throughout the above discussion in overall relation to the topic of cultures of work within the workplace environment.Thorough contextual research has been analyses and discussed in relation to what is considered as work, commitment in the workplace and the notion of teamwork within the workplace, all in accordance to the above relevant case study. Evidently, inclusion of primary research methods from interview questions and observations of the workplace have thoroughly been put into context with theoretical concepts within cultures of work as well as consistent support from scholarly articles and books. Fashion Fashion: What you wear defines who you are. Fashion is an enormous icon in our society. It is practically the thing we can never go without. We make our very first impression by what we wear not by our personalities. They say you are what you eat but truly you are what you wear and fashion has provided us with a little something to define everyone. There are so many styles of fashion: Goth, Chic, Prep, Hippies etc. Every style has its own description so why would we not be classified into that style and its description that fits us perfectly.What we wear can also make it easy for us to identify people and whether they are ho we want to socialism with, I. E. An individual wearing all Goth (black colored clothing) would not befriend someone who wears preppy clothing (beige colored clothing). Fashion plays an even bigger role when it comes to uniforms; do you that think without uniforms we would be able to identify the authority on our streets? Do you think that we would have the same r espect for a doctor in a Sears and t-shirt?A number of religions prescribed a specific clothing style aside for us. Our designers are creative geniuses in all aspects. There is no obvious reason as to why we buy the yep of wardrobes we do. It could be to make a statement to get noticed, I. E. Prostitutes are easy to spot with their provocative style of fashion. Others might Just be copying the current trend – this makes it hard for to prove the theory of â€Å"what you wear defines you† – but then we could Judge these individuals as those who have not found a style that defines them.We wear clothes to beautify ourselves to attract the attention we seek. We dress a certain way that mirrors the mood we are in, happy = bright colored clothing & sad = grey and baggy clothing, there are many seasons as to why we take hours Just deciding what to wear because it is essential in our lives to create the correct mood, persona, background, etc. Why wouldn't one agree with this statement?We choose the clothes we wear by the way we want to be perceived by others, fact. Several options about how could one not define ones self with it. They say don't Judge a book by its cover but in the end we still go ahead and judge this is the same for fashion which is why we make sure we always look good. We do not need loincloths anymore to Just cover up it is the 21st century! There is a whole new meaning to clothing ourselves. WORDS: 450 Fashion Progress of a society mainly depends upon the society ¤? ¬was youngsters. They are the one taking oath to assist the whole nation ¤? ¬was boat of dream and hope reach their destined desire and anchor the sea-shore. So,people might reckon that young people should be expressed properly to their surroundings regardless by their own or fashion consciousness. ‘ think,young people should be as much fashion conscious as by which they could get attraction of their Juniors and followers,to be worthy of being followed as the torchbearer of the whole nation.The current nature of our society is to be driven away or get carried away by the good looks and appearances of a person,though it is hard to listen but a true fact. So,we must be more practical rather than being emotional. As,part of being practical,we have to emphasis on what people hanker after,what they demand for. That is why,young people as,considered as the torchbearer of our nation,should be more fashion conscious to ge t attractive,so that,they might be followed as the society ¤? ¬was idol. Humans are by nature characterized as getting attracted by opposite gender room the very beginning of the origin of human society.Now-a-days,everyone prefers a person ¤? ¬was outlooks and wealth as well more than anything,which is a real fact. The more you are being fashion conscious,The better you tend to be attractive for the opposite gender. So,as part of finding a decent partner,one might be fashion conscious since it is helpful to let you find one. The visualization of current society regarding one person ¤? ¬was smartness is day by day deteriorating. People,however,now,think that the one with more fashionable ideas is he one with more smartness. So,it is like,if you are being fashion conscious you are known as a smart guy in your society.As years,decades waves through and oscillated ahead,our society improves and youngsters are the one who does it through their intelligence,merit and different types of innovative,creative and productive ideas. Since,beautification of our appearance is the major concern for us as part of representing our smartness,which I think,by observing the current situation of our society,various types of reality shows in our TV channels such as,Lush Channel I Superstar,and so on are getting popular day by day,where your face is becoming a product.Some people of our society visualize one ¤? ¬was realm and influence over the society are the effects or resultants of habitants amount of wealth,inheritance. They don ¤? ¬wet pay heed to the outlook or appearances of a person,As fast as one person ¤ sees diligence,intelligence,merits and talents are concerned,these are only reflections of that person ¤? ¬was level of thinking ability,skills on various things,eligibilities on executing tough problems that they face in life. And if a person is vague with his life,he/she can show their skills and potentiality through his works and deeds.And as a n example,if one ¤? ¬was outlook and appearances would be everything needed in life,football player of Arsenal football club,Servings,could not have become a model. Refuting the counter points of the statement is as much needs as wended to understand the importance of beige fashion conscious as representative of our young generations. As I said earlier,the society is getting drowned down by the outlook,hence being sentimental or hypocrite won't help someone to find his/her influence on the wealth that they possess.Since,smartness is one of the key features one might own in succeeding with their life,fashion conscious people are the ones,who are considered as smart people now-a-days. Since,fashion consciousness is virtue of a so called fashionable person these days,so by born or as sustaining a habitual fact,they might be responsible,serious or conscious to all of their duties and responsibilities. In properly described situation of our current society regarding evaluation of a p erson does contain our fondness to one ¤? ¬was get awards fashion consciousness is very essential for our teenagers and younger ones to be more expressive. F they are to bear and carry the whole nation forward,they must have something in their character which might provoke their surroundings such as and even superiors to get attracted by. Thus they would enable themselves to grab some followers,who would become their correspondents in building the future of the nation and could get spreader out all over the world as their messenger,as per my visualization upon the topic is concerned. Fashion Fashion:on and off the runway? Fashion: On and Off the Runway What comes to mind when you think of fashion? Do you picture the latest issue of W Magazine, a runway for â€Å"starving Models†? , or is fashion to you less of a privilege and more of a key to acceptance? Dries Van Note once said â€Å"Consider clothing not as an element of social status but more as an expression of one's personality. † Jaeger p. 54) The fact is, fashion isn't about putting something on our bodies to cover us up, but a form of expression!Just like a singer singing on a stage to communicate, and a writer choices his opinion in his Journal, a Fashions expresses his/herself by Cloths and Accessories. First of all, the main goal and soul reasoning off budding fashion designer is to express their own self in a beautiful way and have people not only to accept their product but use it to help express themselves. Stylist Kathy England stated â€Å"To have ‘style' is quite a rare thing. It's when someone's visual senses are heightened. It's instinctively knowing how to put one's whole self- clothes, shoes, makeup, hair, nails, etc. Together in harmony and having the self-confidence to do it. It has absolutely nothing to do with money. † Jaeger p. 194). This Golden Philosophy is shared throughout the fashion world from designers like Mulberry to Gucci and Calvin Klein to Diesel (Cereal p. 86). Journalist Jeanne Baker defined fashion as the following: â€Å"Clothing is the general term for various coverings designed to protect or adorn the human biology. † (Baker p. 10) In order to have a successful fashion designing career, one must have at least a bachelor's degree.It has been decided that a bachelor's degree is needed to fully understand and memorize the agreements and form of the body. From coast to coast, Colleges, that teach exactly that art, called The Art Institutes, are in a numerous amount of states, especially in bigger metropolitan areas. Personal ly, I believe that if a person has the talent and knowledge of clothing the body, no type of schooling is needed but is very useful as a plan to fall back on in the case of an emergency Jaeger p. 94). Margaret Van Den Busch, creator and designer of the popular H&M Department stores, once stated that in his opinion â€Å"†¦ O can definitely learn how to be a designer by working rather than tidying, but it might take you longer† when asked if fashion school was necessary in becoming a fashion designer Jaeger p. 94). One very exciting and stressful bonus of being a fashion designer is that you are more than likely to become your own boss. It is very important to the future fashion designer that they possess the quality to be one's own boss. This meaner you are obligated to make up your own schedule, work your own hours, hire clients and learn to budget your wages.Some turn to alternative sources such as a secretary, assistant, or someone you trust to manage these things. An other important factor in becoming a designer is working in laid back, harmonious environments. Working in such an environment really has a lot of influence on your designs and the rate you produce these products. Although I have never been in a situation where I have had to rush in planning or designing a piece, I could imagine the stress put on a designer when a deadline is pressed is greatly nerve-racking.Angela Mission, daughter of one of the most celebrated and long standing designers in Italy, once quoted â€Å"l know that I like to work in harmony†¦Ã¢â‚¬ ¦ Lam lucky in that when y parent's built the company in 1968, they built it in the woods, in a place they would have loved to live. † Jaeger p. 45) From personal experience, I have noticed that when I am more relaxed sewing goes smoother and pieces flow together easier. It is always a good idea to work in a well-lighted Comfortable, Non-Stressful, setting.Last, but definitely not least, the Fashion industry contr ibutes greatly to society. In the realm of business, the field of fashion marketing and stocks and bonds stimulates the economy by putting money back into the cycle of things Jaeger p. 253). On the other and, in the mental aspect, by using fashion as a way to express one's inner voice, fashion shapes people's attitudes and self-esteem. For example when you wear a certain theme you are compelled to act on your emotion that made you want to wear that outfit.Although some would argue that the issues with â€Å"skinny models† or provocative, revealing fashion corrupts the self-image of young girls today in defense of designers, I can appreciate the art and feeling that the designer is trying to get across thru the piece. It is also true that In the world of fashion one day you're in and he next day you're out (Baker p. 10). As harsh as it may seem, this is none less than a reality to anyone in the fashion business and the industry has no respect for person.To fashion newcomers su ch as Lady GaGa, April Leaving, and Selene Gomez it is very important that they stay on their toes and keep themselves in the fashion scene. In conclusion, Fashion may seem like the least of some peoples worries and not of importance to society but in reality it's what we wear everyday†¦Ã¢â‚¬ ¦. So the question is, what are you wearing? Sources Consulted Baker, Jeanne. Passion for Fashion: Careers in Style. United States by Tundra Books of Northern New York 2008 Cereal, Olivier.Fashion: Concept to Catwalk. United States by Firefly Book Ltd. 2010 Globing, Pamela. Balancing Paris. United States of America by Thames & Hudson Inc. 2006 Jaeger, Anne-Cline. Fashion Makers Fashion shapers. United States of America by Thames & Hudson Inc. 2009 Eleventh, Melissa. Retreat: Fashion and Anti-Fashion. Untied States of America by Thames & Hudson Inc. 2005 Mower, Sarah. Stylist: Interpreters of Fashion. China by Arizona International Publications Inc. 2007